Tuesday was a good day for those who own a piece of Disney stock, as it reached an all-time high, thanks in large part to the estimated 15.5 million downloads from the Disney+ app.
The streaming service achieved over 10 million subscribers for the platform a day after it launched on Nov. 12, which beat the projections of 8 million subscribers by the end of 2019. According to Deadline, research firm Apptopia has the post-Launch Day app downloads at 3.2, which is typical for mobile vs. living room findings.
Disney stock closed Tuesday at $151.57, which is 1% higher for the day on above-average volume. The stock pulled back to match the broader market in the final hour of the trading session.
Subscribers can also look forward to the addition of a "Continue Watching" feature on the service, which was one of the most requested features from Disney+ fans. Apptopia reported 25.6 million viewing sessions per day from last week, as a sign that users more engaged with the app than other popular streaming services. “This is a sign people are highly engaged with the mobile app,” the report said.
Disney+ was plagued with technical issues during its early morning launch, with reports of users unable to access the collection of films and shows due to a wide variety of technical issues ranging from log-in problems to general streaming and connectivity issues. According to the outage website, Down Detector, the number of technical issues came close to 7,000.
Disney+ is available now in the U.S., Canada and the Netherlands. It will launch on Nov. 19 in Australia and New Zealand, with content from Disney, Pixar, Marvel, Star Wars and National Geographic